Our Vision
“To blend culture, technology, and creativity, delivering immersive experiences and spreading touching, beautiful feelings that are worth sharing.”
CAMBRIDGE IMMERSIVE INNOVATIONS STUDIO LTD, also known as CIIS, is a pioneering cultural and technology company dedicated to creating immersive experiences, developing cultural IP, and integrating advanced AI solutions. Headquartered in Cambridge (UK), we leverage global cultural resources, advanced VR/AR technologies, and AI-driven services to promote cross-border cultural and technological innovation.
Vision & Development Direction
In the rapidly evolving field of virtual reality, our team builds upon more than a decade of expertise in internet technologies and academic teaching. We aim to harness immersive spatial positioning and real-time rendering capabilities to create engaging, large-scale VR experiences rooted in cultural heritage, museums, and tourism IPs. By transforming traditional cultural narratives into interactive entertainment, we seek to make history and art accessible to wider audiences through innovative and emotionally resonant experiences.
Looking ahead, we envision extending these immersive VR technologies beyond entertainment into the domains of education and research. Through close collaboration with universities and research institutions, we aspire to develop virtual reality as a practical, widely adopted solution for teaching, training, and scientific exploration. Our ultimate goal is to make VR-driven immersive environments not only a cultural and commercial innovation, but also a universal application platform that enhances learning, creativity, and cross-cultural exchange on a global scale.
Core Businesses
Immersive Entertainment (LBE VR Complexes)
Large-scale immersive VR experiences across themes such as Tang Dynasty adventures, world wonders, space exploration, and prehistoric civilizations.
Cutting-edge spatial streaming technology allowing 70+ participants to experience simultaneously.
Projects validated across major Chinese cities and showcased internationally.
Cultural IP Development
Collaborations with leading museums, art institutions, and international IP partners.
Integration of cultural heritage with modern storytelling and interactive technologies.
NFT and digital collectible publishing in cooperation with major platforms such as Tencent and AntChain.
AI-Powered Services
AI customer service solutions (certified as Alibaba Damo Academy Gold Service Partner).
AI-driven live streaming and virtual influencer development.
Smart e-commerce operations with proven results for over 1,000 merchants.
Film & Animation Production
Award-winning works including UNDERDOG (Best Animated Film, Silk Road International Film Festival).
International collaborations with top Korean animation directors and studios.
Competitive Advantages
Film-grade content creation and patented large-scale VR streaming technology.
Flexibility in business models, serving both B2C and B2B markets.
Strong track record of cross-industry collaborations, from cultural tourism to digital art.
Recognized as a benchmark project in cultural and technological innovation.